E-commerce Weblog

Nowadays, corporate blogging is widely used to accomplish organization goals. The number of blog reader increase when current browsers such as Firefox and Internet Explorer provide the direct link. Based on research of NewPR Wiki, 58 (11.6%) of the Fortune 500 were blogging as for 7/5/2008. Corporate blogging divided into internal and external.



Internal
Employee can view the blog through intranet. Furthermore, any employee has the right to do a new post.


External

It is a public space where the company employees, teams, or spokespersons share their views on explaining and clarifying policies, reacting on public criticism, announcing new products and services as a window to the company culture.
Examples:

Amazon Web Services Blog is an example of successful corporate blog that discusses Amazon web services, products, tools and developer information.

Mobile 88 is another example for corporate blog. The main purpose is to allow enthusiastic members to voice out their idea and build its brand image.

Pros:
-Posts and comments are easy to reach
It serves as centralized hosting.

-Interesting
Interest generates based on a person beliefs. Most of people keen of beliefs than corporate vision.

-Handle queries from customers
Customers can ask questions and give their ideas in the comment part.

-Lower cost
Readers can give their thought within an hour compare with other method

Cons:
- Invasion of privacy
There is a tendency of invasion which causes loss of company confidentiality.

-Tricky to drag public comment
Without first routing, it may be tricky to get the public comment through the sanitizing filter of a press office.

As a conclusion, corporate blogging is very important. Furthermore, there are more advantages than disadvantages.

Related links:
1. http://money.cnn.com/2006/02/28/news/companies/pluggedin_fortune/index.htm

2. http://www.thenewpr.com/wiki/pmwiki.php/Resources/CEOBlogsList

3. http://blogs.wsj.com/biztech/2008/06/30/most-corporate-blogs-are-unimaginative-failures/

4. http://en.wikipedia.org/wiki/Weblog

5. http://www.kommunikationsforum.dk/default.asp?id=2&mode=kronologisk

6. http://www.ximnet.com.my/thelab/articles/default.asp

7. http://www.punchaboveyourweight.com/index.htm