Identify and compare the revenue model for Google, Amazon.com and eBay

10:36 AM / Posted by E-commerce /





Google

The Google’s revenue model is more on advertising such as Google AdWords. Google Adwords is one of the main sources of revenue for Google which generate more than 90% of the revenue. It offers advertising that pay per click that able the advertisers to show their advertisement instantly to the people who are looking for the information that are related to the advertiser offer. For the pay per click advertising is one of the payment ways that based on every time the advertiser have to pay when people click on their advertisement so it is easier to the advertiser to control costs.




eBay
The eBay website is the world’s largest e-auction site. For eBay the revenue model is e-auction which allows people bid for products and services though the internet. The bids also can be places anytime. Besides that, sellers and bidders can participate at anywhere though the internet by the computer. It had increased a lot of bidders and sellers to use their services because these services had brought a lot of convenience to them.



Amazon
Amazon.com started with online bookstore, but now Amazon.com had trying to diversify into variety product lines. Amazon.com was success in online-shopping. Therefore Amazon.com, is allows user to give feedback or comment to the web page of each product. They also can rate the product from 1 to 5 stars at the website. Amazon.com had provides an optional option for reviewers to indicate that the reviewer is one of the top reviewers. Amazon is pioneer affiliate partnership marketing. Amazon partner website can display Amazon books directly on their website. Beside that, Amazon pays some commission for referring customers to Amazon by placing links on their website to the Amazon homepage or to the Amazon specific product. Selling product on Amazon is become more popular nowadays as Amazon had expanded into variety product line and built a variety of features to support volume selling. It is unlike eBay, Amazon seller do not have to separate payment accounts.

Related links:
1)http://www.ecommerce-guide.com/essentials/ebay/article.php/3522981


2)http://www.organicspam.com/google_revenue_model.asp

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